Restaurant Social Media Management Toronto

We've built one of Canada's most-followed restaurant accounts from scratch. Now we bring that exact playbook to independent restaurants across the GTA — because we know what works and what's a waste of your money.

Book a Free Google Audit

We've Already Done This. At Scale.

Most social media agencies guess at what works for restaurants. We don't guess — we have the receipts.

500M+
combined impressions delivered across our restaurant clients
598K
average views per video for Jayden restaurant content
113K
TikTok followers built for @crabboil.ca from zero

Why Most Restaurant Social Media Fails

You're posting, but nobody's seeing it

Posting a photo of your daily special and getting 12 likes isn't social media strategy — it's digital wallpaper. The algorithm rewards content that earns engagement, shares, and saves. If you're not creating that kind of content, you're invisible.

You're on the wrong platforms for your restaurant

A halal restaurant in Brampton has a completely different platform strategy than a fine dining spot on King West. TikTok drives discovery. Instagram drives aspiration. Facebook drives community loyalty. We know which combination works for your specific restaurant and neighbourhood.

You're measuring followers instead of foot traffic

Followers don't pay your rent. We measure what actually matters: content reach in your local area, website clicks from social, reservation requests driven by specific posts, and the correlation between content performance and weekly covers.

What You Get

Content Strategy Built for Your Restaurant

We build a content calendar around your menu, your seasons, your community, and the moments that matter in your specific neighbourhood. No generic food photography templates.

Video Production & Editing

Video is the only format that drives real discovery on TikTok and Instagram Reels. We direct, film, and edit short-form video content that shows your food and atmosphere in a way that makes people want to come in. No talking head videos. No generic stock music.

  • Food reveal videos — the format that drives the most saves and shares for restaurants
  • Behind-the-scenes kitchen content — builds trust and authentic connection
  • Neighbourhood hooks — content that speaks directly to your local community
  • Event and special promotion content — drive urgency and action

Community Management

We respond to comments and DMs within a few hours. Every response is written in your restaurant's voice — not generic customer service copy. We also identify and engage with local food accounts that have real influence in your community.

Monthly Performance Reports

Plain-English reports showing what worked, what didn't, and what we're doing next month. Reach, engagement, follower growth, and most importantly: which content drove website visits and reservation requests.

Real Results

0 to 113K TikTok followers

Crab Boil had zero social media presence when they came to us. We built their TikTok strategy, content calendar, and production pipeline from scratch. Within 18 months: 113K TikTok followers, 89K Instagram followers, 500M+ combined impressions, and a successful Ottawa expansion driven entirely by the social audience we built.

Read the full Crab Boil case study

Frequently Asked Questions

How much does restaurant social media management cost in Toronto?

Our social media management packages start at $1,200/month for content strategy, scheduling, and community management. Full-service packages including video production range from $2,000–$3,500/month depending on content volume and posting frequency.

Do I need to be on every platform?

No. We recommend the platforms that are right for your restaurant based on your cuisine type, neighbourhood, and target customer. Most Toronto restaurants get the best ROI from TikTok + Instagram. Some benefit from Facebook for community events and promotions. We won't make you manage platforms that aren't working for your restaurant.

How long before we see results?

Local reach and engagement typically improve within the first 30 days as we dial in your content strategy. Meaningful follower growth and traffic impact usually shows within 60–90 days. The compounding effect — where your content is still driving discovery months after it's posted — builds over 6–12 months.

Will you post every day?

Posting frequency is based on what drives results for your specific restaurant and platform — not arbitrary targets. Quality and strategic timing beat daily posting every time. We typically post 4–7 times per week across platforms, with a heavier emphasis on the days and times your target customers are most active.

Stop Posting Into the Void

Social media that doesn't drive customers through your door is just an expense. Let's build a strategy that actually fills tables.

Book a Free Google Audit